Since 2013, LA South REIA has been committed to serving and advancing Southern California’s real estate investing community. Our mission is to educate, promote, and protect our members who dedicate themselves to providing safe, modern, and affordable housing across the Southland. LA South REIA was founded to help real estate investors prosper financially, invest with integrity, and make a positive impact on neighborhoods we serve.
Educate
LA South REIA sponsors over 50 educational classes, seminars, and workshops every year. Our events are hosted and led by active, expert investors teaching you the most profitable strategies in investing today. Whether you are new to investing or a seasoned pro, we understand your need for market-driven knowledge and teach skills to help you succeed.
Promote
We champion the advancement of the real estate industry and promote the investing careers of our members. LA South REIA is proud of the work our members do to improve futures for their families by rebuilding neglected properties, stabilizing communities, and supplying affordable housing across Southern California.
Protect
Along with National REIA, LA South REIA actively works to advance the local and national real estate industry as well as the promote the rights of our members. Our goal is to ensure that all investors retain their ability to work and prosper, unhindered by unfair policy or legislation.
Lisa Hoegler
Founder, Senior Partner & Executive Director
Lisa is the Founder and Executive Director of LA South REIA and an active full-time investor. She discovered her passion for investing after joining a REIA in Charlotte, NC and purchasing her first property in 2004. Lisa credits the experienced members of that REIA for giving her the confidence and the support to do her first deal. Since that time, Lisa has been the principal investor on hundreds of rehab and rental properties.
Today, Lisa’s primary focus is growing her note portfolio and coaching members of the LA South REIA toward successful investing careers, as others had done for her. Her areas of real estate expertise include rehabbing, creative financing, private lending, and cash flow properties.
Prior to becoming a full-time investor, Lisa was a corporate finance executive for Fortune 500 companies such as Bank of America, Delta Air Lines, and Fiserv. She received her M.B.A. from the Kenan-Flagler Business School at the University of North Carolina – Chapel Hill and her Bachelor of Science from Cal State Long Beach. Lisa is proud to call the South Bay her home.